digital marketing course in nepal

Learning Outcomes

By the end of this course, students will be able to:

  • Understand the fundamentals, scope, and trends of digital marketing.
  • Use AI tools to streamline content creation, SEO, and campaign tasks.
  • Conduct niche and keyword research to target profitable audiences.
  • Build and optimize SEO-friendly websites using WordPress.
  • Run organic and paid marketing campaigns across social, Meta, and Google.
  • Explore freelancing, client acquisition, and career paths in digital marketing.
  • Interview preparation tips and common questions
  • Freelancing and client acquisition strategies
  • Content calendar, SEO audit, and campaign tracking templates

Course Modules

  • Introduction to Digital Marketing
  • Importance & Scope in 2025+
  • Traditional vs Digital Marketing
  • Understanding Digital Marketing Channels
  • How to Search Like a Pro (Google Advanced Search)
  • Setting SMART Goals for Marketing Campaigns

  • What is AI and Generative AI?
  • Overview of AI Tools for Marketing and Content Creation
  • Basics of Prompt Engineering for Digital Marketers
  • Using AI to Generate Content Ideas & Social Media Posts
  • Automating Routine Marketing Tasks
  • Ethical Considerations in AI Usage

  • Understanding Niches and Target Audiences
  • Manual and Tool-based Niche Research
  • Keyword Types & Intent (Short-tail, Long-tail, Buyer Intent)
  • Using Free & Paid Tools for Keyword Research
  • Analyzing Competitors and Keyword Gaps
  • Selecting Profitable & Easy-to-Rank Keywords

  • Introduction to Domains, Hosting & CMS
  • Installing WordPress & Basic Configuration
  • Using Elementor Page Builder for Simple Website Design
  • Installing Essential Plugins (SEO, Security, Cache)
  • Creating Basic Pages & Blog Posts
  • Website Usability and Mobile Optimization

  • Keyword Placement & Meta Tags
  • Optimizing URLs, Headers, and Images
  • Internal Linking Strategies
  • Creating SEO-Friendly Content with AI Assistance
  • Using SEO Plugins (Yoast/RankMath) for Optimization
  • Content Audit and Refresh Techniques

  • Understanding Backlinks and Their Importance
  • Link Building Methods (Guest Posting, Forums, Social Sharing)
  • Introduction to Google My Business Setup and Optimization
  • Local SEO Best Practices for Small Businesses
  • Encouraging and Managing Reviews
  • Tracking Local SEO Performance

  • Platform Overview: Facebook, Instagram, LinkedIn, Twitter Basics
  • Creating Engaging Content: Posts, Stories, and Reels
  • Canva Basics for Designing Social Media Creatives
  • Scheduling and Automation Tools
  • Measuring Social Media Engagement and Insights
  • Community Building and Interaction

  • Introduction to Meta Ads (Facebook & Instagram)
  • Setting up Ad Accounts and Business Manager
  • Campaign Types and Objectives
  • Targeting & Budgeting Basics
  • Intro to Google Ads Search Campaigns
  • Writing Effective Ad Copy and Using A/B Testing

  • Building and Segmenting Email Lists
  • Designing Email Campaigns Using Free Tools (e.g., Mailchimp)
  • Crafting Subject Lines and CTAs that Convert
  • Introduction to Email Automation and Drip Campaigns
  • Analyzing Email Campaign Performance
  • Integrating Email with Other Channels

  • Introduction to Google Analytics and Google Search Console
  • Understanding Key Metrics (Traffic, Bounce Rate, Conversions)
  • Setting Up Goals and Tracking Campaign Performance
  • Using Free Tools for Keyword and Trend Analysis
  • Creating Simple SEO and SMM Reports
  • Using Data to Improve Marketing Strategies

  • Essential ChatGPT prompts for digital marketing tasks
  • Career guidance and digital marketing career paths
  • Interview preparation tips and common questions
  • Freelancing and client acquisition strategies
  • Content calendar, SEO audit, and campaign tracking templates

For any assistance

Next Level Skills & Careers

+977 9802315591

Send us your enquiry








    Do you have any questions or need further assistance?

    Enquiry Now

    FAQ

    With the right guidance and practical learning, beginners in Nepal can quickly grasp digital marketing. This course by NextLevelSkills uses local case studies, real-world projects, AI tools, and content creation including photos and videos to help you build confidence step by step.

    No prior experience is required. This 45-day course is designed for complete beginners and early-stage learners in Nepal, taking you from the basics to running actual campaigns with guided support.

    Yes, every session involves doing real tasks like creating content, running social media and ad campaigns, using AI tools, and analyzing results. You build actual skills by applying what you learn in each class.

    Social media marketing and content creation are ideal starting points. This course focuses on those areas, with additional training in photo and video content to help your brand stand out on platforms popular in Nepal.

    The best course is one that combines practical learning, up-to-date tools, and local relevance. NextLevelSkills’ 45-Day Digital Marketing Course does exactly that, helping you master core strategies, AI integration, and media creation to succeed in Nepal’s growing digital economy.