graphics designing

Learning Outcomes

By the end of this course, learners will be able to:

  • Understand the fundamentals of visual design and branding for digital platforms.
  • Use tools like Canva, Adobe Express, and Figma to create professional visuals.
  • Design platform-specific content for social media, websites, ads, and email.
  • Apply AI tools to speed up design workflows and idea generation.
  • Create brand kits, marketing collaterals, and templates for clients or businesses.
  • Export, optimize, and deliver designs in the correct formats.
  • Build a personal portfolio for freelancing or full-time work.

 

Course Modules

  • Introduction to Visual Communication in Digital Marketing
  • Basic Principles of Design (Contrast, Alignment, Repetition, Proximity)
  • Understanding Colors, Fonts, Hierarchy, and Space
  • Introduction to Branding: Logos, Typography, Brand Colors
  • Creating a Brand Kit for a Digital Business
  • Case Studies of Good vs Poor Design in Ads and Social Media

 

  • Canva: Layout, Templates, Custom Dimensions
  • Adobe Express: Quick Design for Web and Social Media
  • Figma (Basics): Collaborative Design for UI & Mockups
  • Using Free Resources: Icons, Mockups, Stock Images
  • Understanding File Types: JPG, PNG, SVG, PDF
  • Organizing Your Design Assets

  • Introduction to AI-Powered Design
  • Using AI Tools like Looka, Adobe Firefly, and Canva AI
  • AI for Generating Brand Kits, Logos, Color Palettes
  • Text-to-Image AI: Creating Backgrounds and Visual Concepts
  • Prompt Engineering for Visual Creatives
  • Ethics & Limitations of AI in Design

  • Platform Dimensions & Guidelines (FB, IG, LinkedIn, YouTube, etc.)
  • Designing Scroll-Stopping Posts, Reels Covers, and Carousels
  • Creating Story Templates and Highlights for Brands
  • Branding Social Content for Consistency
  • Using Canva Pro Features: Magic Resize, Brand Hub, Scheduling
  • Crafting CTAs and Optimized Text-Image Balance

  • Designing Banners, Sliders, and Hero Images
  • Creating Blog Feature Images with Branding
  • Best Practices for Web Graphics (Load Time, Resolution, Format)
  • Using Mockups to Showcase Website Visuals
  • Designing Infographics for Blog and Educational Content
  • Responsive Design Basics for Different Devices

 

  • Posters, Flyers, and Brochure Design
  • Designing Business Cards & Letterheads
  • Email Headers and Newsletters Visuals
  • Editable Templates for Client Projects
  • Exporting High-Resolution Print Files
  • Canva Print and Design to Print Services

 

 

  • Understanding Ad Psychology & Conversion Focused Design
  • Creating Meta (FB/IG) Ad Graphics: Static, Carousel, Stories
  • YouTube Thumbnails with Branding and Hooks
  • Google Display Ads & Banner Ad Basics
  • A/B Testing Visuals: What Makes People Click
  • Designing CTAs for Performance Marketing

 

  • Creating a Social Media Launch Kit for a Brand
  • End-to-End Ad Campaign Creatives (Organic + Paid)
  • Building a Portfolio Website with Design Projects
  • Working on Live Briefs (Client Simulation)
  • Creating a Design System for Reuse (Templates, Fonts, Layouts)
  • Peer Review & Constructive Feedback Techniques

  • Setting Up a Portfolio on Behance, Dribbble, and Canva Profiles
  • How to Price and Deliver Design Projects
  • Finding Design Gigs on Fiverr, Upwork, and LinkedIn
  • Basic Client Communication & Revision Workflow
  • Packaging Design Deliverables (Google Drive/WeTransfer/ZIPs)
  • Resume, Proposal & Branding Kit Sample

 

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    FAQ

    Graphic design in digital marketing means creating visual content for social media, advertisements, branding, websites, and more. This 45-day course by NextLevelSkills also includes photoshoots, video design, and AI tools to help your designs perform better in Nepal’s digital space.

    Yes. This course is built to connect graphic design with digital marketing, turning you into a complete visual marketer. You’ll learn how to create content that works for social media, ad campaigns, and freelance projects in Nepal and beyond.

    You can work as a graphic designer, content creator, social media marketer, visual strategist, or freelancer. With added skills in photo and video creation, along with AI tools, you gain a strong edge in Nepal’s fast-growing digital industry.

    Not at all. This course is for anyone interested in visual content, whether or not you have an artistic background. You’ll follow step-by-step lessons using easy tools, templates, and AI-assisted design techniques, perfect for beginners in Nepal.

    Yes. In just 45 days, you will learn essential design tools, create content for real campaigns, and gain experience in photoshoot and video editing. The course is structured to deliver practical, job-ready skills in less than three months.