social media marketing

Learning Outcomes

By the end of this course, students will be able to:

  • Understand social media ecosystems and select the right platforms for different business goals.
  • Develop and implement social media strategies tailored to local and global audiences.
  • Create engaging content that leverages trends, hashtags, and AI tools for better reach.
  • Manage and optimize social media ad campaigns with a focus on budget efficiency.
  • Use AI tools for content creation, scheduling, and social listening to enhance engagement.
  • Analyze and report social media performance with practical KPIs and insights for continual improvement.

Course Modules

  • Overview of social media platforms popular in Nepal and globally (Facebook, Instagram, YouTube, LinkedIn, TikTok)
  • Understanding audience demographics and platform usage
  • Fundamentals of brand building on social media
  • Setting SMART goals for social campaigns
  • Introduction to content types and formats (posts, reels, stories, shorts)
  • Setting up business pages and profiles professionally

  • Crafting platform-specific content strategies
  • Designing posts, reels, and stories using mobile-friendly apps
  • Community management: responding, engaging, and building relationships
  • Using AI for content ideation, caption writing, and hashtag research
  • Collaborations and influencer marketing basics for local outreach
  • Scheduling and calendar planning with free and affordable tools

  • Leveraging trends and viral content in Nepal’s social media context
  • Building and managing Facebook groups and Instagram communities
  • User-generated content and engagement tactics
  • Cross-platform content repurposing
  • Best practices for hashtag use and SEO on social media
  • Case studies of successful Nepali social media campaigns

  • Overview of Facebook Ads Manager and Instagram Ads (accessible in Nepal)
  • Setting ad objectives aligned with business goals
  • Audience targeting: local, interest, behavior-based segmentation
  • Budgeting and bidding strategies for small businesses
  • Designing creative ads and A/B testing
  • Monitoring ad performance and optimizing campaigns

  • Using AI to automate content creation and scheduling
  • AI-driven hashtag generators and trend analyzers
  • Social listening and sentiment analysis using free/affordable tools
  • Chatbots and automated responses basics for business pages
  • Tools for video captioning, thumbnail creation, and quick edits
  • Measuring ROI and performance with AI-powered dashboards

  • Understanding social media metrics and KPIs (reach, engagement, CTR, conversions)
  • Using platform insights and Google Analytics for social media traffic
  • Creating monthly social media reports for clients or personal use
  • Refining content and ad strategies based on data insights
  • Crisis management and reputation monitoring
  • Final project: Develop and present a comprehensive social media strategy for a real or hypothetical brand

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    FAQ

    You will learn how to create high-performing content, run paid campaigns, increase engagement, and use AI tools for strategy and automation. All lessons are based on practical projects, with a focus on platforms and trends relevant to the Nepali market.

    Yes, the course is ideal for beginners and intermediate learners in Nepal. No prior marketing experience is required. Everything is taught step-by-step using real-life examples and case studies from local and global brands.

    Yes, upon completing the 45-day program, you will receive an industry-recognized certificate from NextLevelSkills that validates your expertise in social media marketing and AI-supported strategies.

    Definitely. The course is designed to be practical and results-focused, so you can immediately apply what you learn to grow your personal brand, boost your business online, or start offering freelance services in Nepal’s digital market.

    As more people and businesses in Nepal go online, the demand for skilled social media marketers continues to rise. This course equips you with the latest tools, AI integration, and hands-on experience to help you stand out in a competitive space